The images you see here are taken from an ad campaign about domestic violence that has been running on, and inside, Dallas City buses since October 1. The young boy with the cheerful smile announces that one day he will beat his wife. The demure, sweet-faced girl shyly asserts that one day her husband "will" (not may) kill her.
The ads were created for a nonprofit domestic violence shelter called The Family Place, which paid $25,000 for 45 bus-side and 300 bus interior placements. A spokesman for Dallas Area Rapid Transit (DART), which serves 10 million commuters, all of whom will see these ads continually for two months (the campaign finishes November 30), said the DART board considers the ads to be "consistent with community standards." If true, it's hardly flattering to the citizens of Dallas that "community standards" countenance unwitting children being enlisted to deliver messages that are tantamount to hate speech against an identifiable group of their fellow citizens.
Other organizations were less cavalier about them. Two major billboard companies - Clear Channel Outdoor and CBS Outdoor - rejected the ads. A CBS spokesperson said the ads could be read as "both misleading and disturbing."