Part of their verbiage is found here: http://www.rona.ca/rona/servlet/rona/women.jsp?storeId=10001&jspStoreDir=rona&langId=-1
Help us rebuild lives
Our objective is to raise $100,000 – we can do it with your help
To highlight this commitment, RONA is launching a fundraising campaign online and at all RONA stores across the country, backed by a commitment to match the donated funds with labour and building materials to renovate women’s shelters.
Supporting the Canadian Women’s Foundation reinforces the role the company plays in society by giving these women an opportunity to rebuild their lives, not only for themselves but for their children as well.
Here's what else RONA doesn't know: Domestic Violence is pretty much equal in Canada
Total 611, 465 men 146 female
Rate of homicides with firearms has increased 24% since 2002. Handgun use on increase (gangs don't register their weapons)
Women victims 24% - lowest proportion ever
Men Victims 76%
Both the rate of females killed (0.87 per 100,000 population), as well as the proportion
(24%), were the lowest since 1961
62 spousal homicides - no change from 2007
Lowest rate in 40 years
45 women 17 (27.4%)men
DV is a serious issue in Canada but all RONA's behaviour does is support the notion it is a single gender only issue.
Excuse my gender
Published: Wednesday, November 28, 2007